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The Power of Facebook
 

 

September 15, 2010

"We ain't one-at-a-timin' here. We're MASS communicating!'" - Pappy O'Daniel

If you think Facebook is for lonely housewives and Greenpeace hipsters, you need to think again. Facebook has quickly earned a following of over 500,000,000 addicted users who login each morning before so much as answering the call of nature. But the habit forming nature of Facebook isn't why it's critical to the expansion of every online business.

EVERYONE KNOWS WHEN YOU "LIKE" SOMEONE

Until recently, regardless of how cool your latest search engine find was, how many people would you share that super-cool website with? Answer: zero. Come on, you might make it a bookmark or favorite but you probably didn't tell anyone else about it for weeks, if ever. THIS IS WHERE FACEBOOK CHANGES THE GAME.

Consider the following:

  1. When you LIKE a Facebook business page, the system automatically notifies all your friends and includes a link to that page
  2. The average Facebook user has 130 friends

Forget "you tell 2 friends and they tell 2 friends and so on and so on..." Now it's "you tell 50 friends and they tell 500 friends and they tell 5000 friends...."

We'd all have drastically more successful businesses if Google, Yahoo, Bing, et al. had been notifying everyone in your Outlook Address Book every time you added a site to your Favorites List.

But why does Facebook do this?

BIRDS OF A FEATHER "LIKE" TOGETHER

Think about it - If you're into metal detecting or candle making or flyfishing, chances are that at least some of your friends and family are too... and maybe their friends as well. Facebook, like all online publishers, want you to view as many pages / visit as possible. Their notification system tries to maximize pageviews (Facebook daily pageviews surpassed Google in March 2010) and thereby ad revenue. The more pages you view, the better the chance that you'll click on one of the many right-margin paid ads.

The benefit to your business is that you don't need to get 1000 Google searches to get 1000 people to know that it exists. Now we can benefit from the viral nature of social netowrking and grow our businesses like never before.

 

 

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