nashville web design
A Nashville
web design leader since 1996 we have focused on e-commerce and
internet marketing including: Google AdWords, Google Product Search,
Yahoo Search Marketing, search engine optimization, affiliate program
development, product feed creation, backlinking, landing page optimization
and Google Page Rank development.
MCWD SEO Rise Continues
October 29, 2010
After 4 weeks of near constant SEO work (which will of course remain
top secret), MCWD.com continues it's rise to the top. At last check,
we were at #13 to #16 for most related keywords.
Stagnancy has really become a site killer. From 1998 - 2006, we
were #1 for our top keys... and admittedly did very little to accomplish
that. Of course we bragged on it no end. Now Google demands fresh,
unique content and a few other attributes to be in place before
they give up any precious rankings. It's amazing to see so many
out-of-state design firms ranking for NASHVILLE WEBSITE DESIGN these
days. The good news is that they are asleep at the wheel in most
other major engines. If they want to hang their hats on the Google
rack, so be it.
Facebook News Feed Criteria: A Business
Insider Experiment
October 24, 2010
Business Insider's Tom Weber recently conducted a one month experiment
to attempt to uncover the secrets behind Facebook's NEWS FEED algorithm.
Intrigued by the whims that seemed to control who's news items appear
on the Facebook wall, Weber created and managed the page of a sixty
year old newbie.
In a nutshell, here are the 10 secrets that Tom uncovered:
The reason we care about any of this is that BUSINESSES CAN ROCK
ON FACEBOOK. When you apply the techniques that BI uncovered to
your business page, you stand a much better chance at getting off
the ground in less than 14 months.
READ
MORE about the experiment.
Combine and Conquer: Forging Alliances
in a Recession
October 21, 2010
"When there's blood in the streets, buy land" - Baron
Rothschild (paraphrased)
In a recession, as in any time of want, the natural instinct is
to contract... to tighten the belt... to hole up and wait out the
storm. That's where you can zig when the competition zags.
KEEP ON WITH YOUR EXCEPTIONAL SELF
Anyone who's been in business for more than a year knows that,
in general, our competitors don't do their homework like we do.
They don't research suppliers like we do. They don't work overtime
like we do. They don't care about their customers like we do. They
don't strive for overall excellence like we do. And in hard times,
most in the marketplace do exactly the opposite of what they should...
EXPAND.
The old saying, "when there's blood in the streets, buy land",
says it all. We must take advantage of hard times, in order to prosper
in the good times to follow. So often we forget this, because we
don't have an extra $10k to buy more inventory. We don't have an
extra $20k to rent that vacant warehouse. And we don't have an extra
$35k to hire that new account manager. But who says that expansion
requires money?
HANDSHAKES ARE FREE
Believe it or not, there are still a few people out there who want
to make money and are smart enough to forge cooperative relationships.
Now is the time to contact your colleages... and your competitors!
Even call the crazy ones. Everyone's looking for something. You
never know what alliance can be forged in these tough times. If
you've been running your business well, your colleagues know it.
They might not come out and contact you for assistance in the good
times but "there are no atheists in foxholes" and when
under fire, the smart ones will at least hear you out.
Take stock (I mean actually write it out in Word or on paper) of
what you're doing RIGHT these days. List your organization's strong
points, alliances, supply chains, specialties, etc. What is it about
your outfit that allowed you to survive to this point in the recession?
Then take a long hard look at your competitors' and colleagues'
websites. What are they up to today? What products and services
are they currently offering that you can offer at a reduced price
but better quality? What products and services DON'T you offer...
but for which you know of or can find better sources? It's one thing
to call someone asking for a job or handout - it's another to start
off with "hey, I think I can save you some money on XYZ."
These relationships, forged under fire, are the kind that last
a lifetime.
