October 24, 2010
Business Insider's Tom Weber recently conducted a one month
experiment to attempt to uncover the secrets behind Facebook's
NEWS FEED algorithm. Intrigued by the whims that seemed to
control who's news items appear on the Facebook wall, Weber
created and managed the page of a sixty year old newbie.
In a nutshell, here are the 10 secrets that Tom uncovered:
-
Facebook hates newcomers, so they don't
give them a soapbox right away
-
You need friends to interact with you, but
they won't because Facebook won't give you a soapbox
-
Top News selections are based on the type
of posts you make
-
Most Recent news is also blocked for newbies
-
Clicking all over your friend's page won't
get you on their radar
-
YOU get more popular if you're stalked by
others
-
Links are better than status updates
-
Photos/Videos are even better
-
Getting Comments draws FB's attention
-
The most popular friends will be the last
to see you
The reason we care about any of this is that BUSINESSES CAN
ROCK ON FACEBOOK. When you apply the techniques that BI uncovered
to your business page, you stand a much better chance at getting
off the ground in less than 14 months.
READ
MORE about the experiment.
